can you feel it?

can you feel the shift happening? i know i can. it’s been there for a minute now. rumbling beneath the surface. the general exhaustion from a public of being ‘constantly online.’ anyone sane doesn’t talk about these apps in a positive light. we know they’re slowly killing us. that’s nothing new. the excuses we tell ourselves to be participate in a dance that no one wants to do. it’s no secret… the jury is in.

where i feel embarrassed is that i feel like i fell for the trap. to some degree. the trap of snake oil salesmen marketing this ‘requirement’ to be constantly posting. why am i listening to a ‘social media expert’ who has only gained a following from being a social media expert? how is that proof that you know what works for people making art, or trying to make something timeless? i’m not mad with those people doing their hustle though. i get it. it’s just a different game they’re playing. why do i feel pressured to expedite the artistic process that i love, that i hold so dear to my heart, that i’ve worked so hard to make my life?

i’m tired of feeling rushed to “keep up.” keep up with who? that guy who says “try these 7 marketing tips to blow up your page fast!” what was his name again??? because that’s not impact. that’s exploitation. call me when you make a song, or a movie, or a meal, or a joke that someone described as ‘life-changing.’ that’s influence. then maybe, just maybe i’ll listen. don’t fall for the trap of ‘de-valuing your art.’ make things you believe in, that matter to you. that’s all we can do.