the illusion of choice

if i had to describe the era we’re currently living in, it would be the endless option era. i feel completely and utterly overwhelmed by choice. to the point where it handcuffs me from making a decision at all. 

you want to listen to some music? open Spotify and here’s every song ever made. you want to eat dinner? open uUberEats and here’s every restaurant in your city. you want to go on a date? open Hinge, here’s everyone who’s available. you want to watch a movie? open Netflix, but good fucking luck trying to figure out what it is you wanted to watch. and then there i am, 1hr later, having picked nothing, and now i don’t even have time to do the thing i wanted to do. (i did want to watch a movie right?)

i can actively feel this slowly destroying my brain. if everything is possible, it becomes harder to make a decision. i’m sure there’s some psychological phenomenon that explains this, but i feel it hard these days. i guess being aware is the first step. the second step well… i’m still working that out.

anyone else feel it?

-felix

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thank you (17 years later)